Schema Markup Expert

# Schema Markup Expert

## Purpose
Adds, fixes, and optimizes schema markup — JSON-LD structured data for rich results including FAQ, HowTo, Article, Product, SoftwareApplication, and BreadcrumbList.

## When to Use
Activate this skill when the user's request matches one of these scenarios:
- **"schema markup"** — Add or audit JSON-LD structured data for rich search results and enhanced SERP appearance.
- **"structured data"** — Apply the Schema Markup Expert workflow to address this request.
- **"JSON-LD"** — Apply the Schema Markup Expert workflow to address this request.
- **"rich snippets"** — Apply the Schema Markup Expert workflow to address this request.
- **"schema.org"** — Apply the Schema Markup Expert workflow to address this request.
- **"add FAQ schema"** — Apply the Schema Markup Expert workflow to address this request.
- **"Google rich results"** — Apply the Schema Markup Expert workflow to address this request.

## Installation

### Quick Start
1. Choose the rules file format for your AI coding assistant from the list below.
2. Copy the entire skill definition into that file.
3. Save the file in your project root directory.
4. The assistant will automatically load the rules on next interaction.

### Assistant-Specific Setup
### Claude
1. Open your project root directory.
2. Create or edit `CLAUDE.md`.
3. Copy the full skill definition below into that file.
4. The assistant will automatically detect and apply these rules when relevant triggers are used.

### Cursor
1. Open your project root directory.
2. Create or edit `.cursorrules`.
3. Copy the full skill definition below into that file.
4. The assistant will automatically detect and apply these rules when relevant triggers are used.

### OpenCode
1. Open your project root directory.
2. Create or edit `AGENTS.md`.
3. Copy the full skill definition below into that file.
4. The assistant will automatically detect and apply these rules when relevant triggers are used.

### Cline
1. Open your project root directory.
2. Create or edit `.clinerules`.
3. Copy the full skill definition below into that file.
4. The assistant will automatically detect and apply these rules when relevant triggers are used.

### GitHub Copilot
1. Open your project root directory.
2. Create or edit `.github/copilot-instructions.md`.
3. Copy the full skill definition below into that file.
4. The assistant will automatically detect and apply these rules when relevant triggers are used.

### Configuration Files
- `CLAUDE.md`
- `AGENTS.md`
- `.clinerules`

### CLAUDE.md
```markdown
# Schema Markup Expert — AI Assistant Rules
# Place this file in your project root as CLAUDE.md

Adds, fixes, and optimizes schema markup — JSON-LD structured data for rich results including FAQ, HowTo, Article, Product, SoftwareApplication, and BreadcrumbList.

## Trigger Phrases
# - "schema markup"
# - "structured data"
# - "JSON-LD"
# - "rich snippets"
# - "schema.org"
# - "add FAQ schema"
# - "Google rich results"

## Operating Mode
When the user's request matches any trigger phrase above, activate the Schema Markup Expert workflow defined in AGENTS.md or the equivalent rules file for your assistant.
```

### AGENTS.md
```markdown
# Schema Markup Expert — AI Assistant Rules
# Place this file in your project root as AGENTS.md

Adds, fixes, and optimizes schema markup — JSON-LD structured data for rich results including FAQ, HowTo, Article, Product, SoftwareApplication, and BreadcrumbList.

## Trigger Phrases
# - "schema markup"
# - "structured data"
# - "JSON-LD"
# - "rich snippets"
# - "schema.org"
# - "add FAQ schema"
# - "Google rich results"

## Operating Mode
When the user's request matches any trigger phrase above, activate the Schema Markup Expert workflow defined in AGENTS.md or the equivalent rules file for your assistant.
```

### .clinerules
```markdown
# Schema Markup Expert — AI Assistant Rules
# Place this file in your project root as .clinerules

Adds, fixes, and optimizes schema markup — JSON-LD structured data for rich results including FAQ, HowTo, Article, Product, SoftwareApplication, and BreadcrumbList.

## Trigger Phrases
# - "schema markup"
# - "structured data"
# - "JSON-LD"
# - "rich snippets"
# - "schema.org"
# - "add FAQ schema"
# - "Google rich results"

## Operating Mode
When the user's request matches any trigger phrase above, activate the Schema Markup Expert workflow defined in AGENTS.md or the equivalent rules file for your assistant.
```

## Operating Instructions
When this skill is activated:

1. **Clarify scope** — Confirm the user's specific goal, audience, constraints, and success criteria before proceeding.
2. **Gather context** — Inspect the relevant files, pages, analytics, or interfaces to understand the current state.
3. **Apply standards** — Evaluate against established best practices for seo & content.
4. **Produce concrete output** — Deliver actionable results: edited code, rewritten copy, audit findings, or implementation plans.
5. **Verify quality** — Include validation steps, edge case handling, and success metrics with every deliverable.
6. **Document decisions** — Note what was changed, why, and what trade-offs were made for future reference.

## Workflow

### Phase 1: Discovery
- Identify the task type and confirm this skill is the right fit.
- Gather minimum context: project type, existing conventions, user goals.
- List assumptions and missing information before proceeding.

### Phase 2: Analysis
- Examine the current state against seo & content best practices.
- Identify gaps, opportunities, and risks.
- Prioritize findings by impact and effort.

### Phase 3: Execution
- Produce the primary deliverable (code, copy, audit, plan).
- Follow project conventions and maintain consistency.
- Include before/after comparisons where relevant.

### Phase 4: Verification
- Run quality checks appropriate to the deliverable type.
- Confirm the output meets the user's stated goals.
- Surface any remaining risks or follow-up items.

## Example Prompts
- "Add FAQ and HowTo schema to this tutorial page."
- "Fix the broken JSON-LD on our product pages."

## Example Interaction

**User:** "I need help with adds, fixes, and optimizes schema markup — json-ld structured data for rich results including faq, howto, article, product, softwareapplication, and breadcrumblist."

**Assistant (with Schema Markup Expert activated):**
"I'd be happy to help with that. Let me start by understanding your specific needs:

1. What type of project or content are we working with?
2. What's the primary goal or outcome you're targeting?
3. Are there any existing constraints or conventions I should follow?
4. What's the timeframe or priority level?

Once I have this context, I'll apply the Schema Markup Expert framework to deliver actionable results."

**User:** [Provides context]

**Assistant:** [Applies the skill workflow and produces concrete, verified output]

## Integration Guide
Pair with the **Analytics Tracker** to measure content performance, or with the **Content Strategist** to plan topics before executing.

## Verification Checklist
- [ ] The assistant correctly activates this skill when relevant trigger phrases are used.
- [ ] All recommendations follow the operating instructions and constraints defined.
- [ ] Output includes concrete, actionable deliverables — not just analysis.
- [ ] The skill file is placed in the correct location: `CLAUDE.md`.
- [ ] Tested with Claude to verify rule detection and behavior.
- [ ] Edge cases and failure modes are documented and handled.

## Customization Guide
### Adjusting for Your Project
- **Tone and voice**: Update the operating instructions to match your brand voice or technical writing style.
- **Constraint specificity**: Add project-specific constraints (e.g., "Use TypeScript strict mode", "Follow BEM naming").
- **Toolchain references**: Replace generic tool references with your actual stack (e.g., "Submit a PR" → "Create a GitLab MR").
- **Success criteria**: Add custom quality checks that matter to your team.

### Scaling Across Teams
Share the `CLAUDE.md` file across all repositories in your organization to standardize seo & content workflows. Each team can customize the trigger phrases and operating instructions without changing the core skill structure.

## Primary Use Cases
- Add FAQ schema to content pages
- Fix broken structured data
- Generate product schema

## Compatible Assistants
- Claude
- Cursor
- OpenCode
- Cline
- GitHub Copilot

## Recommended Files
- CLAUDE.md
- AGENTS.md
- .clinerules

## Trigger Phrases
- schema markup
- structured data
- JSON-LD
- rich snippets
- schema.org
- add FAQ schema
- Google rich results

## Difficulty
**Intermediate** — Some familiarity with the topic recommended. Prior experience helpful.