The Ultimate Guide to Social Media Image Sizes in 2026

You spend hours designing the perfect graphic. You spent days writing the post. You hit publish.

And LinkedIn crops the head off your subject.

Or Twitter (X) turns your beautiful portrait into a weirdly centered square.

Social media image sizing is a constantly moving target. Platforms change their layouts, optimize for new devices, and silently update their aspect ratio preferences all the time.

The Golden Rule: Aspect Ratio > Resolution

In 2026, Aspect Ratio is king.

Resolution (1080x1080) matters for sharpness, but Aspect Ratio (1:1) dictates how much space you take up on the screen.

On mobile feeds (where 99% of consumption happens), vertical content wins. Vertical images take up more physical screen real estate. More screen time = more attention.

The Cheat Sheet (2026 Edition)

Instagram

• Square: 1080 x 1080 (1:1) - The classic. Safe, but small.
• Portrait: 1080 x 1350 (4:5) - The Winner. Takes up maximum feed space.
• Stories/Reels: 1080 x 1920 (9:16) - Full screen vertical.

X (Twitter)

• In-Stream: 16:9 (1600 x 900) is standard, but X now supports taller vertical crops much better than before.
• Golden Ratio: 1200 x 675 is the safe bet for preview cards.

LinkedIn

• Posts: 1080 x 1350 (4:5) is now the best performer here too. LinkedIn mobile mimics Instagram.
• Articles/Links: 1200 x 627 (1.91:1).

YouTube

• Thumbnail: 1280 x 720 (16:9). Do not deviate.
• Shorts: 1080 x 1920 (9:16).

Why You Shouldn't Memorize This

You have better things to do than remember pixel dimensions.

If you have a high-res photo and just need it to "fit" everywhere, you should be using a tool.

Our Image Resizer isn't just a crop tool. It has presets for all these platforms built-in.

1. Upload your massive 40MB raw photo.
2. Click "Instagram Portrait".
3. Download.

It handles the compression, the resizing, and the aspect ratio in one click.

The "Professional" Polish

Here is a pro tip: Consistency.

If your brand uses 4:5 portraits on Instagram, don't randomly throw in a 16:9 landscape shot. It breaks the grid flow.

If you are crossposting to LinkedIn, do not just share the Instagram link. Upload the image natively. Most platforms prioritize native media over external links.

Resizing is not only technical. It is strategic. Use the Image Resizer to keep your posts intentional and consistent.

Practical Publishing Workflow

Use this sequence for every campaign asset:

1. Design one source image at high quality.
2. Export channel variants (Instagram 4:5, LinkedIn 4:5, X 16:9 card).
3. Verify text safety margins on mobile previews.
4. Publish natively per platform.
5. Store final export presets so the next campaign is faster.

Export Settings That Preserve Quality

• Use PNG for graphics with text or sharp edges.
• Use high-quality JPEG for photography-heavy posts.
• Avoid repeated re-export loops from already compressed files.
• Keep a master source file and generate final platform variants from that source.

Author Note

This guide is based on recurring publishing errors we audit most often: wrong aspect ratio, over-compressed exports, and cross-posting without native formatting. A small preset workflow fixes all three.